Evaluate the necessity and urgency of external funding
Review of the financial reports
SWOT analysis
Market analysis – including competitor activity / performance
Identifying key questions that need addressing in next stage
Assessment of company from website and online news items
HOW WE DO IT
Review immediately available info from management
Review publicly available information and PBC proprietary reports
Telephone interview with CEO and CFO discussing the key questions raised by the analysis
Standard report with clear recommendation of Proceed or Reject
WHY WE DO IT
Increase the number of businesses assessed
Increase speed of assessment
High level strategic and market assessment uncovers valuable businesses other forms of assessment miss
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